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Cart pattern · Glow Tech
Warranty Upsell Module
Context-aware warranty tile appears only for eligible high-ticket items — attach rates triple without nag.
Cart UX · Warranty + protection plans
Warranty is the closer on a $500 device page.
Tier-compare next to Add-to-Cart. Plain-English coverage. Attach rate on Plus goes from 8% to 31% with this single placement change.
LED Devices
LED Light Therapy Mask Pro
7 wavelengths, professional-grade
$399
Protect it · choose coverage
LED Light Therapy Mask Pro$399
Plus protection+$49
Total$448
Why this lifts attach rate 4×
- Side-by-side, next to Add-to-Cart. Not buried in a modal. Not in a dropdown. Decision happens where money happens.
- Three tiers, not seven. Standard / Plus / Pro. Customers pick Plus ~60% of the time — the price anchor between Free and Pro.
- Plain-English coverage. “Accidental damage (1×/year)” beats “Accidental damage protection up to 1 incident per term at covered cost”.
- One-click inclusion. No separate SKU for the customer — warranty rides along with the device in cart.